AI-powered deal intelligence

Your deals die
in silence.
Fix that.

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Meridian Operations Group
Call PrepDiscoveryPricingValue ModelScope
VALUE MODEL — MERIDIAN OPERATIONS
PROJECTED ROI
720%
ANNUAL SAVINGS
$512K
PAYBACK
6 wks
AI
Commercial readiness: Add cost of inaction
The buyer hasn't quantified delay cost. Adding a "cost of waiting" slide could accelerate CFO sign-off.

Watch it in action

Product demo video

60% of forecast deals end in no decision.

01
Value stays abstract
Buyers need numbers. Without a quantified business case, your deal loses to inertia.
02
Champions go in empty
Your contact is sold. Without a business case, your champion walks into that meeting with nothing.
03
No cost to waiting
If doing nothing feels free, 'next quarter' wins every time. Without quantified delay cost, there's no urgency.
How it works

Seven steps. One connected deal.

01
Call Prep
AI research & briefs
02
Discovery
Stakeholder intelligence
03
Pricing
Guided CPQ
04
Value Model
ROI from real data
05
Scope
SOW & deliverables
06
Action Plan
Buyer milestones
07
Proposal
Per stakeholder
Deal RoomEverything your buyer needs, in one link
Discovery intelligence

Every call extracts
value. Automatically.

Paste a transcript. Equip surfaces ROI numbers, stakeholder roles, and objections, then drafts discovery questions linked to each.

AI transcript analysis
Stakeholder mapping from conversation
Follow-up emails drafted automatically
EXTRACTED INTELLIGENCE
ROI NUMBER
$420k write-down
→ Gross Margin Visibility
STAKEHOLDER
Rachel
CFO · Economic buyer
OBJECTION DETECTED
Integration complexity with SAP
→ FAQ response generated
BUSINESS CASE — CURRENT VS FUTURE STATE
TODAY
Manual reporting
3-day lag on decisions
$420K annual write-downs
WITH YOUR CLIENT
Real-time dashboards
Same-day decisions
$0 write-downs (projected)
AI
Generated from discovery transcript
Business case

Give your champion
the ammunition.

Equip builds a business case from your deal data: current state vs future, ROI, cost of inaction. Your champion shares it as one link and you see who opens it.

Not another CRM plugin.
A deal strategist.

Most sales tools give you a workflow. Equip gives you intelligence. What to do next in every deal, and why.

Deal health scoring
Pain, stakeholder, commercial, momentum
Stall detection
Flagged before you notice
Next best action
Specific to each deal's context
Engagement signals
Who viewed what, and when

Start closing the deals that go quiet.

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