AI-powered deal intelligence

Walk into every deal armed with undeniable value.

Your reps walk into every meeting knowing what to say, what to show, and how to prove the ROI — so buyers say yes faster and deals stop dying to no decision.

Get Started for Free
Built in Australia · Free during beta · No credit card
Watch it in action
app.equip.sales/deals/acme-corp
Equip.
Dashboard
Call Prep
Value Model
Business Case
Deal Room
Deal Pipeline
3 active deals · $380K pipeline
Acme Corp
$120K · Negotiation
92
Globex Inc
$85K · Discovery
74
Initech Ltd
$175K · Proposal
88
Avg Health
85
Velocity
High
This Month
+$120K
Call Prep: Acme Corp
Discovery call · Tomorrow 2:00 PM
Talking Points
1.Ask about current reporting workflow — they spend 14h/week on manual reports
2.Probe technical requirements — CTO joining for first time
3.Present ROI model — their CFO responds to hard numbers
AI Insight
Sarah (Champion) opened the value model 3x this week. Lead with ROI data.
Value Model
Acme Corp · 3-year projection
Projected ROI
3.8x
Cost of Delay
$2,740/day
Value Drivers
Time savings — manual reporting$168K
Revenue acceleration$92K
Error reduction$44K
“We spend 14 hours a week on manual reporting”
— Discovery call, Week 2
Business Case
Tailored for each stakeholder
C
Michael Torres · CFO
3.8x ROI · $2,740/day cost of delay
7
C
Priya Sharma · CTO
API integration · 4-week rollout
3
P
James Chen · Procurement
$120K ACV · Net-60 terms
2
Champion Insight
Sarah shared the CFO view 3 times this week. Schedule the executive briefing — momentum is high.
Deal Room
Acme Corp · Shared buyer portal
Live
Proposal v2.pdf
12 views
ROI Model.xlsx
8 views
Implementation Plan
5 views
Security Questionnaire
3 views
Recent Activity
Michael Torres viewed ROI Model2h ago
Priya Sharma downloaded Implementation Plan4h ago
James Chen opened Proposal v2Yesterday
AI-Powered
The Problem

Most deals don't die to competitors. They die to indecision.

Value never quantified

The buyer likes your product but can't justify the spend internally. Without ROI in their own numbers, the deal dies in committee.

Champions can't sell for you

Your contact is sold but the CFO isn't in the room. Without a tailored business case for each stakeholder, your champion has nothing to present.

No urgency to act

Doing nothing feels safer than changing. Without a clear cost of delay in real dollars, 'next quarter' becomes 'never.'

The Solution

Equip arms your team with undeniable value at every stage.

From first call to signed contract, Equip connects every step with AI intelligence — so the value compounds and the buyer can't say no.

92
Deal Health: Strong
Updated 2 min ago
Next Action
Schedule CFO briefing — Sarah (champion) confirmed interest in ROI review
Pain: 85%Stakeholders: 70%Momentum: 92%
AI AdvisorDeal HealthNext Actions

Intelligence that works your deals with you

Equip analyses each deal — size, stakeholders, velocity, engagement — and tells your reps exactly what to do next. Not a fixed playbook. Adaptive intelligence.

Value Model
3.8x return
"We spend 14 hours a week on manual reporting"
— Discovery call, Week 2
ROI CalculatorTranscript IntelligenceBuyer's Words

Quantified value in the buyer's own words

AI extracts real numbers from call transcripts and builds value models the buyer can't argue with. Their team said it. Their numbers prove it.

Pricing Configuration
Guided
Analytics Platform$84,000
Implementation Services$28,000
Training Package$8,000
Total ACV$120,000
Proposal shared · 12 views
Guided CPQProposalsBuyer Portal

From pricing to proposal in one flow

AI-guided quoting pre-fills from deal context. Lock pricing, generate proposals, and share a branded buyer portal — all without switching tools or re-entering data.

Stakeholder Views
C
Michael Torres · CFO
3.8x ROI over 3 years
C
Priya Sharma · CTO
Technical scope & timeline
P
James Chen · Procurement
Pricing & terms summary
Stakeholder ViewsCost of DelayAction Plans

Arm your champion to sell when you're not there

Tailored views for every decision maker. The CFO sees ROI. Technical sees implementation. Procurement sees terms. Your champion shares the right story with the right person.

How It Works

From first call to signed contract

Every step connected. Every insight compounding.

1
Call Prep
AI research & briefs
2
Discovery
Stakeholder intel
3
Pricing
Guided configuration
4
Value Model
ROI from real data
5
Scope
SOW & deliverables
6
Action Plan
Buyer milestones
7
Proposal
Tailored per stakeholder
Integrations

Connects to the tools your team already uses

Equip syncs with your calendar, email, CRM, and meeting tools — so every conversation enriches your deal intelligence automatically.

Slack
G
Gong
P
Pipedrive
in
LinkedIn
Google Calendar
Gmail
Outlook
HubSpot
Zoom
Microsoft Teams
Ff
Fireflies.ai
Slack
G
Gong
P
Pipedrive
in
LinkedIn
Google Calendar
Gmail
Outlook
HubSpot
Zoom
Microsoft Teams
Ff
Fireflies.ai
4 integrations live
Calendar & email sync
CRM deal import
Meeting transcripts

And more coming soon — Salesforce, Slack, Gong, and others on our roadmap.

Built For Your Team

Everyone on the deal gets an advantage

Account Executives

Walk into every meeting prepared

AI-generated call prep, discovery questions tailored to the deal, and pricing ready to present on the call.

Sales Managers

See which deals are real

Pipeline intelligence across every deal. Health scores. Engagement tracking. Coach with data, not gut feel.

Revenue Leaders

Build a repeatable value machine

Winning patterns that compound. A team that sells on value, not discounts. Forecast with confidence.

Pre-Sales Engineers

Own the technical win

AI-powered demo prep, discovery question banks, and scoped proof-of-concepts ready before the first technical call.

Business Development

Turn research into pipeline

AI-powered prospect research, personalised outreach angles, and call prep that turns cold meetings into qualified pipeline.

Pricing

Simple, transparent pricing

Pay per seat, scale as you grow. Free during beta.

View pricing

Your competitors are already selling on value.

Start free. See results in your first deal. No credit card required.

Get Started Free
or Sign In →